- The Indian film industry produces around 2,000 films a year.
- Music from film music makes up 80% of IMI’s member’s income.
COVID-19 has brought a number of industries around the world to a halt – the music business included. As well as all major tour and live music gatherings being canceled across the U.S. – either due to local state restrictions (or the discretion of promotion companies), a number of other countries are feeling the backlash of the same setbacks also. Namely, members of the Indian Music Industry (or IMI – an organization that represents the interests of the recorded music industry of India) has been slapped with a major cashflow issue it is struggling to combat.
IMI’s membership is made of record labels, whose income is almost entirely reliant on revenue from feature film soundtracks. With the current closure of public places, like movie theaters and the practice of social distancing being strongly encouraged, almost all movie activity – from production to releases have been temporarily shutdown for the foreseeable future, as the country awaits the coronavirus outbreak to dwindle.
The Indian Film Industry is the largest in the world – releasing around 2,000 new films every year. According to a 2019 report by SoundCharts, their films contain around 4-6 featured original songs -equalling around 10,000 recordings per year. In comparison, its closest competitor (as it relates to quantity, not revenue), is the U.S. – which produces around 600 films a year. The Indian Music Industry heavily relies on this level of output, as around 80% of income for the record music industry is generated by music from film.
The business model used by IMI member labels is set up in a way where they pay an upfront minimum guarantee to film producers for the rights to movie soundtracks. In return, the labels receive anywhere from 50-70% of the revenue generated from the soundtrack releases. However, with theatrical releases now on pause, it is difficult to know how much of that revenue, if any at all, will be seen by IMI members – potentially for the remainder of the year.
IMI Chairman Vikram Mehra, shared: “We are indeed looking into a financially unstable situation in the near to medium term. Consumer attention is centered around the virus and hence softer industries like ours are the first to be hit. Recordings being cancelled and postponed means many daily wage musicians supporting their families will face a hard time and record labels will not be able to recoup their investments – either paid as MGs to film producers or investments in independent music called I-Pop”.
Blaise Fernandes, CEO and President of IMI, added: “The silver lining in this bleak outlook is COAI asking OTT Service Providers to lower the quality of feeds, that’s an indicator that the OTT services are doing well given the work from home situation. This will translate into revenues for the copyright holders in the industry going forward. This is apart from the suffering of the daily wage music bands who perform music at weddings and other social events.”
The live music scene in India has also taken a blow – putting potentially thousands of artists, musicians, vocalists, stage performers, vendors, production staff, visual and audio engineers and so many others out of work for the foreseeable future.
Rajat Kakar, CEO of PPL India, talked about how detrimental this ‘shutdown’ period has been and will be for smaller record labels: “Public Performance income, a large part of the music industry’s livelihood, especially that of the smaller music labels who survive on this revenue source, has taken a beating due to cancellation of events. These smaller labels need public performance revenues to survive,” he shared.
Whilst a number of organizations have launched relief funds to support music industry professionals who have lost work, not much has been announced with regard to musicians in India.
$500m of Live Nation stock was just purchased by Saudi Arabia
The Kingdom of Saudi Arabia bought 12,337,569 shares in Live Nation Entertainment, according to an SEC filing.
- The Kingdom of Saudi Arabia bought 12,337,569 shares in Live Nation Entertainment.
- Saudi are now the third largest shareholder of the live music giant.
In an opportunistic move, the Kingdom of Saudi Arabia has purchased over $500million worth of Live Nation Entertainment shares on the New York Stock Exchange (NYSE). Amongst other media conglomerates, Live Nation has seen a big dip in stock value amid COVID-19. After closing out at $76.08 on February 19, company stocks have closed at as low as low as $25.50 within the past two months – reaching an 52-week low of $21.70. However, after the half-a-billion dollar transaction by the middle eastern nation was revealed in a SEC filing today, value for the company shot up by 15% (at the time of writing).
As a result of this major purchase, Saudi Arabia now owns 5.7% of Live Nation Entertainment – holding the title of the third largest shareholder of the company. To be precise, that is a whopping 12,337,569 shares.
Music Biz Nation previously reported on the impact COVID-19 has had on the Live Music Industry, and specifically, Live Nation. Due to a widespread cancelation of concerts for the remainder of the year, LNE shares have been down around 40% since this time last year.
Company CEO Michael Rapiro announced he will be forfeiting his 2020 salary, and a number of senior Live Nation executives will be taking up to 50% pay deductions to compensate for loss of income occurred by the cancelations.
Prior to COVID-19, the Live Music Industry was set to see a record-breaking year in 2020 – but may instead incur potential losses of up to $9billion. With the year-on-year growth the industry has been experiencing over recent years (as reported by Pollstar), it is likely the demand for concert tours will see an unprecedented demand once the coronavirus pandemic has settled, globally. This, of course, creates a perfect opportunity for investors – that Saudi Arabia has capitalized on.
According to reports, Saudi’s Public Investment Fund has made a number of investments during the COVID-19 period, including oil companies – though this has not been confirmed.
Due to the strict islamic culture of Saudi Arabia, this $500million purchase of LNE shares raises questions about the country’s overall interest in entertainment. Due to some of their restrictions – which have been protested by Women’s Rights and LGBGTQ Activists, many artists have avoided performing in the region. Nicki Minaj famously turned down an offer to perform at Jeddah World Fest in Jeddah (Saudi’s second largest city) last year.
Time will tell if this buy was strictly an economic move – or one to boost tourism, which has been a focus of Crown Prince Mohammed bin Salman since he took office.
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Twinkie Clark’s publishing catalog worth millions, says Attorney
Twinkie’s songwriter journey was recently depicted in Lifetime TV Biopic ‘The Clark Sisters: First Ladies of Gospel’.
- The Clark Sisters’ story was recently depicted in a Lifetime movie biopic.
- Attorney James L. Walker, Jr. recaptured Twinkie Clark’s publishing rights after she sold her catalog for a car.
Gospel Music Legends The Clark Sisters have recently seen a huge resurgence in interest and popularity. On April 11, the faith-based music icons saw their story told in more detail than it has ever been – as their first biopic ‘The Clark Sisters: First Ladies of Gospel’ aired on Lifetime TV. Produced by Dr. Holly Carter (alongside Grammy Award Winning Artists Mary J. Blige, Missy Elliott and Queen Latifah) – the initial broadcast captured an audience of a 2.7 million, and closed out with 11 million total (after repeat airs and DVR ratings came in).
The movie told the lives of sisters Denise, Jacky, Elbernita (otherwise known as Twinkie), Dorinda and Karen – their rise to fame, and everything in between. One of the highlights, from a music business perspective, was the sale of Twinkie’s publishing catalog.
It is unknown exactly how accurate the Lifetime movie depiction was, as a number of scenes have been disputed by Larry Clark (son of Denise) and Twinkie’s former husband Johnny Terrrell. However, with the Clarks themselves being listed as Producers – and Executive Producer Dr. Holly Carter already having a working relationship with the family – one can assume most of the events were not too far from the truth.
During their earlier days, Twinkie was the sole songwriter for The Clark Sisters – penning several hit songs for the group. The biggest of these was ‘You Brought The Sunshine’ – from the 1981 album of the same name. The single became a crossover hit, landing a Top 20 Spot on Billboard’s R&B Charts and a Top 30 spot on its Dance Club Songs listing.
It has been claimed that the single and album achieved a Gold certification – for sales in the excess of 500,000. Music Biz Nation was unable to verify either claim using the RIAA database – which lists U.S. gold and platinum certifications awarded as far back as 1958. We did, however, reach out to RIAA for comment, but had not heard back at the time of writing. At present, we can verify that the single had sold at least 200,000 within the two years following its release, according to a 1985 article in Billboard Magazine.
At some point during this era, according to the movie – Twinkie sold her publishing catalog to Michigan-based Bridgeport Music (which was given a fictitious name in the film) in exchange for a Lincoln Continental. Of course, the car selected for the scene may have not been the exact same as what was exchanged in the actual deal. However, if we are to assume it was of similar luxury status – that particular vehicle retailed for around $24,000 in 1979 – close to the time when Twinkie made the deal. In today’s money, that would be equal to $85,000.
The interesting part is, according to a calculated estimation by Music Biz Nation, the success of “You Brought The Sunshine” possibly made Twinkie’s catalog worth at least $400,000 to $450,000 from that release alone – more than 5x what it was sold for. It was later worth ‘millions’.
Music Biz Nation spoke with James L. Walker, Esq. – the Atlanta-based Entertainment Attorney who worked with Twinkie to recapture her rights five years ago. Walker was not working Twinkie when she initially sold her catalog, but did say that “generally speaking artists and songwriters have lost millions of dollars by giving up their publishing“.
When discussing the amount of publishing money made from record sales, Walker shared that “one song on a gold album is worth about $50,000“. Meaning, if it is true that the 8-song ‘You Brought The Sunshine’ album did achieve Gold status, Twinkie’s catalog on that release would have been worth $400,000 from record sales alone. This does not include additional income generated from the success of the lead single.
We also discussed the impact of the radio success and other types of revenue. Walker stated that “a hit song is worth well over a millions dollars, if it’s promoted right“. MBN asked if he would place “You Brought The Sunshine” (single) in that category – to which Walker confidently responded “oh, yes“.
Later in the conversation, Walker was asked how he was able to get Twinkie’s rights back. He shared: “There’s what we call ‘the copyright act’, and with the copyright act the writer is allowed to reclaim their rights in the 35th year of the assignment“.
The world of publishing in gospel music slightly differs to that in the mainstream. Being a niche genre, gospel generally does not generate nearly as much as pop or hip hop music in revenue. To give context, it often takes less than 5,000 equivalent albums sales to land a #1 on Billboard’s Top Gospel Albums Chart. Grammy-nominated Artist Travis Greene topped the list last November, shifting just 3,000 units.
Though sales may not be where the money is at for the faith-based genre, Walker stated that ‘sampling’ is another income stream for many of its artists. Referring to Gospel Acts, he said: “Their music is used – people sample it. Jay Z sampled Twinkie’s song“.
Because Twinkie now owns her rights, she was able to claim 50% of publishing revenue when Jay-Z sampled her composition on his 2017 single release ‘Family Feud’. This 50% meant Twinkie owns a bigger share and made more publishing money from the record than lead artist Jay Z himself (and co-writer Beyonce, combined).
Outside of this example, Gospel Music has had a solid history of being sampled by mainstream artists. In the past year alone, Mary Mary’s most popular hit “Shackles” (a UK Top 10 and US Top 40) was sampled by BRIT Award Winning Rapper Stormzy on his UK #1 album “Heavy Is The Head”, and most recently by Lecrae and YK Osiris. Kirk Franklin was also sampled on Daniel Caeser’s ‘Freudian’ album.
Twinkie Clark now owning the rights to her work with The Clark Sisters means she will also receive revenue from her songs being used the Lifetime Biopic. The day following the premiere, the sisters received the largest amount of daily YouTube views since at least 2018.
There was also a huge spike in google searches for tickets to see them live, according to Music Industry Platform ‘DEMAND’.
The Clark Sisters’ latest release ‘The Return’ was released on March 13, 2020.