In additon to its main platform, JKBX has also launched a Creator Program to pay artists whose songs get listed. The company will share revenue with them, even if they don’t own rights. Cohen defended the move, saying “When a songwriter or producer sells the rights to their work, they do not need to get the consent from the original recording artists. We wanted to defy this industry norm and actively go out of our way to make the recording artists aware of the listings on our marketplace.” 

The platform’s affiliate Jukebox Hits Vol. 1 will work with rightsholders to determine which songs to list. They’ll then purchase a cut of the royalty streams and then sell pieces to investors on JKBX. So while you won’t actually own the rights, you’ll get paid as the songs earn royalties.

JKBX believes this new way of investing in music will transform the industry. Everyday people now have a chance to profit off the success of their favorite songs. As Cohen put it, “We’re a small company with big ambitions”. Time will tell if the SEC agrees to let their vision become a reality.